Fright Nights
Annual Marketing Campaigns
This annual campaign has been my favourite to work on! Zombies, monsters, and creepy clowns - what could be more fun? Sample selection spans four years of campaigns, including out of home advertising, social media, and digital ad graphics from various years.
Finding the right scare level for a public audience is a real balancing act! Sometimes artwork needed to be toned down for certain placements like university campuses and public transit. Many campaigns relied heavily on Photoshop compositing due to custom photography cost constraints.
My Role & Contribution: Collaborated with marketing leads on headline and creative • Concept and design of all graphics • Prepress • Digital Assets
A collection of social media graphics and digital ads spanning several years.