An initial logo sketch
Little Devils Wood Fire Pizza
Identity Design
Launched in Vancouver in 2020, the business name is a term of endearment for the clients' kids. They wanted a fun, bold identity to carry across all their collateral, which included logo, menu board, truck decal design, a-frame sign, business cards, loyalty cards, and pizza box design.
The truck's existing black panels limited decal placement, so we met on-site to map out options. The black was ultimately worked into the broader collateral design.
My Role & Contribution: Graphic Design • Logo • Identity Design • Truck Graphics • Prepress