Sea-to-Sky Swinger
Identity Concept
A new swing ride at Playland needed a West Coast identity. I collaborated with the Marketing Manager to develop the name and visual concept for Sea-to-Sky Swinger. It was one of my favourite projects to work on!
The design reflects various West Coast and Vancouver images: cityscapes, mountainscapes, and local wildlife and marine life. Accuracy was a priority throughout and required researching West Coast animal species, ensuring landscapes reflected Vancouver and the surrounding regions, and carefully matching CMYK to RAL paint values to preserve the vibrancy of the canopy's underside.
My Role & Contribution: Illustration, style, and colour palette development • Art direction • Prepress and RAL colour selection
Two of the images used on the canopy, depicting Slhx̱í7lsh Rock and the view of the city from Coal Harbour.