Project Overview | Playland launched ThunderVolt in 2024, their first launch coaster. This campaign was designed to drive awareness and attendance for the new ride.
My Role & Contribution | Wordmark development • Image selection • Photoshop compositing • Formatted all assets • Proposed the ride's colour palette during early planning
Challenges & Solutions | The coaster was still under construction during the campaign, so the vortex tunnel background was built entirely in Photoshop. Participants were shot on video against a green screen with high-powered fans, requiring frame-by-frame selection before compositing could begin.
